Signing up for eflora ecommerce websites for florists, couldn’t be simpler. You can sign up here by completing our online form.

eflora websites for florists are available to ROI Members and available in euros.

Our ecommerce websites are currently available exclusively to Interflora members. The Interflora relay network connects you with over 900 quality‑approved florists across the UK and Ireland, as well as an international network delivering to more than 130 countries. Interflora offer a range of membership packages to suit all florist business models. If you are interested in becoming an Interflora member, click here for more information.

It is up to you how often you check your website as orders are processed automatically and transmitted to the ROSEGold order management system for you. We’ll make sure your website stays up to date and seasonal but it’s a good idea to check your site regularly, so you know what your customers are seeing when they visit your online shop window.

Please refer to our Pricing page for a full breakdown of the charges relating to eflora websites for florists.

Yes, in two ways. Local orders can be defined by either the product type or the location it's going to be delivered to. Your own product range can be sold on your eflora website for florists and will only be sent to you for delivery. You should also provide us with the locations you deliver to and all orders placed on your site for those locations will come to you (except if you are closed for any reason, including holidays).

Complete our sign-up application and provide all the necessary information and we’ll start building your beautiful new florist website straight away. Setting up a new eflora florist website or moving your provider over to eflora is super easy - probably a lot easier than you think, in fact we aim to have your site live in less than 2 weeks.

Once your florist website is set up you'll be able to start marketing it to your customers. Our brilliant welcome pack includes a personalised window vinyl for your shop, social media images, customer email wording and press release templates so you can start promoting your website straight away. Within the first few weeks of your site going live, we’ll also provide you with lots of regular email tips on how to build your customer base and market your website locally so you can make the most of eflora websites for florists.

We'll automatically update your eflora website for florists in-line with any new Interflora Collections/seasonal ranges. If you'd like to add or remove any of your local designs you can do this using Myeflora or let us know and we'll make any changes for you. It’s a good idea to regularly see how your florist website is performing by checking your order volumes, the number of visitors to your site and by monitoring calls to see if the customer has called as a result of seeing your website. This information will help you to understand the success of your marketing.

Think of your florist website as another shop window - when you update your shop for new occasions/promotions/seasons etc, then think about refreshing your florist website too. You can also use your website for florists to promote local products, events and specialities such as your wedding, funeral and corporate work. The best way to make the most of the pages on your website is to think about how you set out your content. Write paragraphs under the headers of: Weddings - write about the wedding packages you offer and include images of your designs for inspiration. Funerals/Sympathy – show imagery of your bespoke designs and product shots. Corporate – name some of your corporate clients, feature their logos (with their permission) and get some testimonials from them to include too. Showcase your gifts and finishing touches – teddy’s, chocolates and candles etc. You can update your eflora florist website yourself or, alternatively, send all change requests to eflora-digital@interflora.co.uk and we'll action them for you.

Our eflora websites for florists are built on a tried and tested template which we know works well for customers and generates lots of orders for our florists. You can personalise your florist website by adding your local products, bespoke homepage banners, changing the font or changing the colour of the header/footer - to name just a few! Your florist website will prominently feature your logo and all your shop information so customers will unmistakably know that it is your shop. We can also include optional Interflora branding for customer trust, loyalty and brand recognition if you'd like.

Our eflora websites for florists operate under the same levels of security as interflora.co.uk/.ie and have an SSL (Secure Sockets Layers) certificate including the trusted padlock symbol to improve your customers’ experience and conversion to orders. Your florist website also has a safe and secure payment page hosted by the UK's leading provider, World Pay, including Address Verification (AVS) which checks addresses against card issuers records during the payment process to help guard against online fraud.

Yes, you can create relevant site links from your eflora florist website to another website. We wouldn't recommend linking your eflora florist website to a website you have with another florist website provider as this can become a conflict of interest and be confusing for customers. Find out more in our Why You Should Only Have One Florist Website article.

Yes, we recommend that you try to arrange links from other relevant sites to your eflora website for florists where possible as this may also help your site to be found by search engines.

Yes as in addition to your telephone number, it provides another useful way for your customers to contact you. If you do not have an email account, we can register one for you and provide you with all of the information on how to regularly access and monitor emails.

Your Clearing House statement available in ROSEGold will clearly show eflora orders.

The customer relationship belongs to the website owner (you), the florist they have placed their order with. You will be able to contact your customers (as long as they have opted in to receive correspondence from you). You retain your local customer data and if you use the Interflora relay network to have your customer’s order fulfilled by another florist, Interflora will retain that customer data.