For independent florists, Facebook can still be a valuable way to stay connected with local customers, showcase your work, promote seasonal flowers and drive traffic to your florist website. The key is to stop treating Facebook as somewhere to simply post a photo of your latest bouquet and hope people buy it. A successful Facebook strategy is about being useful, engaging and easy to buy from.

Instagram is a natural fit for florists, it's far more suited to the industry over other platforms. Here's our Instagram marketing tips for florists that work.

If you’re looking at websites for florists and wondering what makes a good one, here's some of the biggest website mistakes to look out for and what you can do to improve them.