Each year since 2022 we've been providing all eflora subscribers with a personalised Digital Presence and Performance Report - AKA tailored free digital marketing guidance for florists. Not only do these nifty reports detail how well a florist's website is performing but they also look at their wider digital marketing activity including social media and Google activity.

Discover how websites for florists can help your business get found by more local customers. From improving your Google Business Profile to creating location-focused content and optimising your website for search, these practical local SEO tips will help your flower shop attract more visitors, increase online orders and stand out in your area.

Updated July 2026. In the age of digital marketing, establishing an online presence is crucial for businesses of all sizes. A really powerful tool that can help your florist thrive online is a Google Business Profile (previously known as Google My Business). Take a look at our easy to follow Google Business Profile for Florists: Complete Guide.