If you’ve never thought of Halloween as a worthwhile retail opportunity, think again. You may not personally be that interested in Halloween, but it's a big opportunity to create extra business, increase sales and grow your customer base, so here are some ideas that you can implement in store and on your florist website to get a piece of the action.

Justine and Amanda have been busy behind the scenes rolling out even more improvements since our last update. These recent changes are all aimed at helping shoppers feel sure of who they are buying from. By keeping pages focused on what matters, they remove any uncertainty for the customer at the moment they're ready to pay.

For independent florists, Facebook can still be a valuable way to stay connected with local customers, showcase your work, promote seasonal flowers and drive traffic to your florist website. The key is to stop treating Facebook as somewhere to simply post a photo of your latest bouquet and hope people buy it. A successful Facebook strategy is about being useful, engaging and easy to buy from.