Meet the eflora team!

Our friendly, expert team have got you covered from working with you to design your florist website, to maximising your online sales and everything in between! Put some faces to names and meet the team helping to make your florist website blossom.

Nicole
Head of eflora
With a deep passion for supporting independent florists and a keen eye for innovation, Nicole leads the eflora team in delivering smart, florist-friendly digital solutions. She works closely with the team to ensure our eflora websites are not only easy to use but also packed with the features florists need to grow their business.

Favourite flower: dahlia

Justine
Product Manager

As product manager for eflora, I lead the vision, strategy and delivery for our florist websites. Working closely with our subscribers and tech team, I prioritise features, oversee development and ensure eflora continues to help florist showcase their products, grow online sales and deliver outstanding experiences for their customers

Favourite flower: dahlia

Clare
Category Manager
My role is all about helping our eflora subscribers, by making sure their websites are the best they can be and look at ways we can maximise their sales. I look after new subscribers to make sure they hit the ground running with their new eflora site, as well as keeping you all subscribers up to date and engaged with the latest eflora news.

Favourite flower: freesia

Amanda
Online Content and Development Executive
Amanda brings a wealth of experience to her role. You’ll find her creating new ‘stories’ for our development team to bring to life.

Favourite flower: white rose

Ritchie
Digital Product Assistant

On-hand to help our eflora florists get the very best out of their website – from helping them generate more sales, to answering queries. Ritchie will also help set up new sites for subscribers and support Amanda with new product launches.

Favourite flower: alstroemeria

Kori
Web Designer
From website design, to shop logos, to social media icons (and so much more!), Kori’s creative flair can be found throughout eflora.

Favourite flower: morning glory

Imogen
Marketing Executive
Creating marketing messages, putting together your monthly newsletter and the face behind the eflora social channels. Imogen can usually be found scribbling down some copy with a cup of tea in hand.

Favourite flower: iris

Dave
Analyst Manager
eflora’s very own data cruncher, Dave is constantly analysing the numbers to see what works well and what doesn’t work so well for eflora consumers. He’ll then make development suggestions to Justine and Amanda based on his findings.

Favourite flower: crocus

Sam
Analyst Administrator
Sam keeps track of the eflora site performances and from this makes smart merchandising recommendations so that the best-selling products appear prominently on our subscriber’s homepages - making sure the sites are converting as well as possible!

Favourite flower: snapdragon

Business Development Team

Our Business Development Managers are here to give you a guided tour around an eflora website and show you all that eflora could do for your business.