Things to do when your floristry business feels quiet
- imogenlester7
- Oct 7
- 3 min read
Every retail business will experience the occasional lull where their business might feel a little quieter than usual. Here's eight simple things to do when your floristry business feels quiet.
Audit your florist website.
Have you added your latest seasonal products? Is your 'About Us' page up to date with your shop opening hours and services? Keeping your website up to date is vital for attracting new customers.
eflora subscribers - We'll automatically add the new Interflora seasonal products and designs to your website so it's one less thing for you to think about!
Update your Google Business profile.
Post a photo or two of your latest designs. Are your opening hours still correct? Have you responded to all of your reviews? You can find out how to create a Google Business Profile and tips for best practice over on our A Blooming Business: Google Business for Florists article.
Create and schedule some ever-green social content.
Think team intros, customer testimonials or tips on how to care for cut flowers. Creating these social posts and keeping them in the bank is great for when you're busy but need to keep your socials active, trust us, your future-self will thank you for it! If you need some more social content ideas check out our Social media content plan for florists with examples article.
Write a blog for your florist website.
Birth flowers, flower meanings, your business achievements... There's lots you can write about and the best bit? Blogs will help boost your florist website's SEO and help your site reach more customers. All of our eflora websites for florists come with blog functionality as standard so that you can reach as many customers as possible and share your expertise. Take a look at our other ideas and Topics for your Florist Blog to help your creativity flourish.
Check your pricing.
Are you still making money on all of your items, floral and non-floral? Do you need to adjust your delivery pricing? If you're an eflora subscriber, don't forget that you can set your own delivery prices for local products meaning that you can charge a little less or a little more depending on the delivery address. If you're not an eflora subscriber, be sure to check out our other website features that make your life a little easier.
Plan your next promo.
Arrange a partnership giveaway with another local business in your area or think about creating a promotional bouquet with 10% off.
Film some in-store content ready to share on socials at a later date.
A day in the life as a florist or a member of your team creating a beautiful bouquet. Canva and CapCut are great (and free) tools to help you edit your video content.
Rest up!
Take a well-earned break and recharge your batteries before things get busy again.
Here at eflora we're passionate about giving you the tools to help your floristry business thrive in a competitive market. Our industry leading florist websites are packed with fantastic website features that generate more orders at a higher value.
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