What to write on a florist blog
- imogenlester7
- Jun 18
- 5 min read
Updated June 2026.
Do you ever struggle on what to write on a florist blog? Blogging is no longer optional for florists - it is a core part of digital marketing.
A well-optimised florist blog helps you:
Rank on Google for local searches like “florist near me”
Increase traffic to your bouquet and delivery pages
Showcase seasonal flower collections
Build trust with wedding and event customers
Improve visibility in Google Maps and local listings
If you're looking for more tips to improve your website's SEO (Search Engine Optimisation - what helps to improve where your website is listed on search engines such as Google and Bing) take a look at our Beginner's Guide to SEO article.
Florist blogs should fall under five different content categories;
🌸 Seasonal & event content:
✅Think gift guides for Christmas, Valentine's Day and Mother's Day. An excellent way for you to promote your seasonal floral and giftware designs.
✅ Subscription flowers explained letting your customers know how your subscription offering works. Carefully explaining this in a blog post for your florist website could lead to a long term customer with regular orders.
🌸 Educational content:
✅ Seasonal Floral Trends: Explore the latest trends in floral design for each season. From colour palettes to popular flower choices, keep your audience informed and inspired with what's hot in the floral world.
✅ Flower Care Tips: Share your expert knowledge on how customers can care for different types of flowers/arrangement styles to ensure they stay fresh and vibrant for longer. Offer practical advice on watering techniques, temperature control and trimming stems.
✅ Flower Symbolism: Delve into the fascinating world of flower symbolism and meanings. Educate your readers on the significance of different flowers and help them choose the perfect blooms for special occasions. Think birth ` flowers and their meanings, anniversary or colour significance. Here's a couple of SEO-friendly blog titles to get you started: "The meaning of roses by colour" or "Top 10 birthday flowers and their meanings."
✅ Best flowers for allergies / pets: A great way to show off your expertise by helping customers make an informed decision on which flowers might suit their needs best.
🌸 Business content:
✅ Behind-the-Scenes: Take your readers behind the scenes of your flower shop or studio. Share stories about your creative process, from selecting seasonal blooms to designing your gorgeous arrangements. Here's an SEO- friendly title you could use: "Behind the scenes of a florist shop: how we prepare daily orders."
🌸 Local SEO content:
✅ Wedding Inspiration: As weddings are a significant part of a florist's business, offer inspiration and advice for bridal bouquets, ceremony décor and reception arrangements. Write about trends, the design process and how their flowers will be delivered on the big day as well as showcasing real weddings you've worked on. eflora subscribers - Don't forget to include a link to the wedding consultation form on your website from this post so that couples reading your blog can arrange an appointment with you. If you're not an eflora subscriber, you can read all about our florist website features here.
✅ Flower-Focused Events: Highlight upcoming flower festivals, workshops, or local events related to floristry. Encourage your readers to immerse themselves in the world of flowers and participate in community gatherings.
✅ Sustainability in Floristry: With sustainability continuing to be a huge trend with consumers, discuss the importance of sustainability in the floral industry and share eco-friendly practices adopted by your business e.g. bio-wrap, no floral foam etc. Educate your audience on the environmental impact of flower cultivation and offer tips for choosing sustainable floral options such as British stems.
✅ “Florist near me” optimisation posts: Create an article all about the delivery locations you cover and the services you offer to each location. For example: "We deliver flowers to Lincoln city centre covering postcodes LN1 and LN2. Same Day delivery is available to Lincoln City Centre for orders placed by 3pm. Same Day delivery fee is £10 and future day delivery is £5."
✅ Wedding flower budgeting guides: A helpful and practical guide for those tying the knot.
✅ Same-day flower delivery explained: A quick and easy way for you to let customers know how your same day delivery service works. Clearly explain cut- off times for same day delivery and costs to specific locations. It's also a good idea to mention that some designs are not available for same day delivery due to what stems you have in stock on the day.
✅ How much do wedding flowers cost in the UK? Is a great blog topic to cover as this is probably one of the most searched questions on Search Engines for couples planning their wedding. You can give readers a rough idea of costs for your area and illustrate this with lots of imagery
🌸 Customer Engagement:
✅DIY Floral Projects: Empower your customers to get creative with flowers by providing step-by-step guides for DIY floral projects. From seasonal table centrepieces or door wreaths inspire them to bring a touch of floral beauty into their homes. You could even put together a few DIY kits for you to sell in your shop or on your florist website to support this - with an eflora florist website, you can upload your own local products in just a few clicks!
✅ Flower of the Month: Introduce a 'Flower of the Month' series where you spotlight a different flower on a monthly basis. Provide interesting facts, care tips, and creative ways to incorporate the featured flower into arrangements.
✅ Customer Stories and Testimonials: Share heart-warming stories and testimonials from your happy customers. Highlight memorable moments from weddings, events or special occasions where your floral designs made a lasting impression.
Turn these ideas into a 12-month florist content calendar that you can use on your florist website blog and repurpose the content for your social channels too.
Our top tips for blogging:
Do your Keyword Research - the process of finding the keywords and phrases that your target audience uses to search for your products or services. Use tools like Google Keyword Planner, Ahrefs or SEMrush to find relevant keywords with a high search volume and low competition that you could work into your blog post.
Create an internal linking strategy by linking content in your blog post to other pages on your website that are relevant e.g. seasonal collection category pages, product pages and contact/wedding enquiry pages. If you're writing a blog all about peonies, create a link from your blog to one of the peony products on your website.
Drive traffic to your blog posts by sharing them on your social channels.
Feature lots of relevant imagery in your blog to make them visually appealing.
Keep your content up to date and relevant.
All of our eflora websites for florists come with blog functionality as standard so that you can reach as many customers as possible and share your expertise. Find out about our other florist website features and take a look at some examples of our websites.
With these topics, you'll be well-equipped to captivate your audience and establish your expertise in the world of floristry.
To get the best results:
Focus on local search terms
Write seasonal and wedding-focused content
Use long-tail keywords naturally
Add location-specific pages and posts
Keep content consistent and structured
With the right strategy, your florist blog can become one of your strongest drivers of online orders and local enquiries.
Let your creativity blossom as you engage, educate and inspire through your florist blog. Happy blogging!
Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo. If you're an eflora subscriber, access our exclusive content by joining our private Facebook group.
