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How to generate reviews for your florist business

Updated: 3 days ago

Customer reviews and testimonials play a crucial role in today's digital landscape, influencing purchasing decisions and shaping the reputation of businesses. For florists, generating positive reviews is not only a testament to the quality of your designs and services but they're also a powerful tool for attracting new customers and building trust with existing ones.

Here's a few things you can do as a florist to cultivate a garden of glowing reviews:


Provide Exceptional Customer Service

The foundation of positive reviews lies in exceptional customer service. Whilst we're certain you're already doing this, from the moment a customer walks through the door, strive to provide a personalised and memorable experience. Listen attentively to their needs, offer expert advice and go above and beyond to exceed their expectations. A happy customer is more likely to leave a positive review and recommend your florist shop to friends and family.


Encourage Feedback at Every Touchpoint

Make it easy for customers to leave reviews by providing multiple avenues for feedback. There's lots of ways to do it;

  • Whilst the customer is in your shop, perhaps you could prompt them at the till or as they leave.

  • On your business cards or receipts by adding a little note asking for them to leave you a review.

  • Through your social channels, here's a social post you could use: “We’d love to hear what you think about your experience with us. As a small business, reviews can help us reach new customers or highlight what we could do even better, please tell us how we did on our Trustpilot page: <LINK TO YOUR TRUSTPILOT PAGE> or Google Business Page <LINK TO YOUR GOOGLE BUSINESS PAGE>. Thank you, the team at <SHOP NAME HERE>." 

  • Via email by adding a link to your Trustpilot or Google Business pages in your next newsletter or as a short stand-alone email, how about the following? “As a valued customer, we’d love to hear about your experience with us. Whether you’ve shopped with us online or visited our shop, your review could help us reach new customers, grow our business or highlight what we could do even better. Please tell us how we did on our Trustpilot page: <LINK TO YOUR TRUSTPILOT PAGE>. Google Business Page <LINK TO YOUR GOOGLE BUSINESS PAGE>. Thank you!” P.S. always make sure you’ve got your customer’s permission to contact them via email!

Trustpilot widget on an eflora website

You could include links to other review platforms such as Yelp and Facebook and encourage customers to leave their feedback.

eflora subscribers! We can work with you to add a Trustpilot widget to your florist website so that your Trustpilot score plus a small selection of your customer reviews are visible on your site, just like The Flower Shop Oxford have done.


Incentivise Reviews

Offer incentives to customers who take the time to leave a review. This could include discounts on future purchases, free add-ons to their next floral arrangement, or entry into a prize draw to win a free bunch of flowers. By providing a tangible benefit in exchange for a review, you'll increase the likelihood of customers leaving feedback. We all love a competition, right?!


Showcase Reviews on Your Florist Website and Social Media

Highlight positive reviews on your florist website and social media channels to show-off testimonials from happy customers. Create a dedicated testimonials page on your florist website where visitors can read glowing reviews from past clients.

eflora subscribers! We can add a bespoke content page to your website where we can add some of your best reviews, or, alternatively we can add them to your 'About Us' page just like the examples below. You can find out more about our bespoke content pages and other website features here.



Respond Promptly to Reviews - the Good and Not So Good

It’s really important to respond to all of your reviews (even the occasional not so good ones!), thanking customers for taking the time out of their day to provide you with their feedback, addressing any concerns or issues raised and where applicable finding a resolution. By demonstrating your commitment to customer satisfaction and transparency, you not only show appreciation for positive reviews but also mitigate the impact of the rare negative ones.

 

Reviews are a powerful tool in persuading a customer to shop with you over another local or online florist. By providing exceptional customer service, encouraging feedback at every touchpoint, incentivising reviews, showcasing positive testimonials and responding promptly to feedback, you can cultivate a garden of glowing reviews that attract new customers, build trust and pave the way for blooming business success.

 

Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo. If you're an eflora subscriber, access our exclusive content by joining our private Facebook group.


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