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Maximise your florist website revenue this Mother's Day

Updated: Mar 7

Mother's Day - Sunday 10th March

The 3rd and final peak is nearly here! This Mother's Day revisit your approach to peak pricing - whether on your local designs, finishing touches or best-sellers, your pricing strategy can help you cover extra peak trading costs, manage demand within your delivery area and boost your average order value. Here's a few different options for you to look at ahead of Mother's Day (eflora florist or not!):


Adjust your pricing

Example of the Interflora Mother's Day range on an eflora florist website

Whilst it's always good to have a variety of arrangements at different price points, consider increasing your prices across all of your products by a couple of £/€s. Whether due to a surge in flower prices or demand spikes, ensure that all of your orders are providing the margin you're looking for. As a standard feature, we'll activate any changes to Interflora peak pricing ahead of Mother's Day on all eflora websites but we recommend you review and make any changes to your local product and delivery pricing as soon as possible.


Update your Finishing Touches

Example of local finishing touches on an eflora website.

Make sure that all of your products, especially your best-selling designs, have a selection of add-ons to choose from. Did you know that with eflora you can add your local finishing touches to your florist website? Consider adding seasonally themed finishing touches or creating your own bundle gift set options. Alternatively, you could create the Interflora finishing touches as a ‘local’ product on your website to enable you to tweak the prices of each item to reflect your pricing structure.


Optimise your Delivery Fees

Image of local delivery pricing based on area.

Setting your own pricing for local deliveries, is a really simple yet effective way of increasing your average order value (AOV) for your business or to manage order volumes during the Mother's Day peak. Don't forget, that with eflora florists can set local pricing for their local areas in just a few clicks! Our eflora subscribers already have access to a handy 'How to' video on this or they can get in touch with the team by emailing eflora-digital@interflora.co.uk. Read about our other fab florist website features here.

 

Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo. If you're an eflora subscriber, access our exclusive content by joining our private Facebook group.


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