Last minute Halloween tips for your shop and florist website!
If you’ve never thought of Halloween as a worthwhile retail opportunity, think again:
37% of shoppers plan to celebrate the season of the witch this year. 🎃
That’s up from 27% in 2025, according to research carried out by the Institute of Grocery Distribution.
Source: Institute of Grocery Distribution ShopperVista Research. Base 2000+ shoppers.
That's a huge increase! You may not personally be that interested in Halloween, but it's a big opportunity to create extra business, increase sales and grow your customer base, so here are some ideas that you can implement in store and on your florist website to get a piece of the action.
Give your website and socials a spooky makeover 🧛
Before you start hanging cobwebs around the shop, take a few minutes to make sure your florist website is looking just as ready for Fright Night.
Many customers will check your webpage or social media pages before they visit or place an order, so a few simple Halloween-themed updates can help create a consistent experience and let shoppers know you're ready for the occasion.
To make things easy, we've created a selection of free Halloween website banners and social media graphics that you can download and use straight away. Add a banner to your homepage, and share a post on Facebook or Instagram to remind customers that Halloween is just around the corner and that flowers can play a key role in Halloween celebrations and seasonal décor, and thanks for party hosts.
Not only do seasonal graphics help your business stand out, they also create the perfect opportunity to promote any Halloween products, offers, workshops or events you might have planned.
👇 Download them here 👇
Now get decorating! 🕷️
Pick up some spooky stuff to set the mood in your shop. It doesn't have to cost you a fortune either; you can work wonders with old bedsheets, bin bags, cotton wool and spray paint! Think pumpkins, spider webs, witches' hats, skeletons and ghouls, scarecrows. If that all seems a bit garish for you, go with something more subtle like faux and dried materials and get the Halloween vibe through clever lighting.
Position your decorations in your window or doorway, or even outside so they grab the attention of passers-by and entices them in. Getting them through the door is half the job, but once they're in, your products can do the talking.
Create a Halloween product offering 👻
Your decorations have bewitched some customers and led them inside, now what? This is where your tactically placed freaky florals come into play.
💐 Halloween bouquets
Think about your colour palette. Go for oranges and purples mixed with varying shades of green, and incorporate deep burgundy and red tones to create a dark, dramatic look. Orange lilies, deep red roses and purple lisianthus would pair beautifully with eucalptyus and other dark foliage. Complete the look with Halloween-patterned/coloured wrap, or a suitably scary box, and add some seasonal accessories like mini pumpkins or decorative spiders for extra impact.
🎃 Mini pumpkin arrangements - Conjure up some floral magic by turning pumpkins into natural vessels for fresh or dried arrangements. Combine moody dark roses with black-dyed grasses and interesting dried seed pods to create displays that feel both spooky and sophisticated.
🦇 Spellbinding autumnal door wreaths - Door wreaths remain hugely popular throughout autumn, so why not give yours a Halloween twist? Incorporate dark foliage, berries, dried materials, feathers, mini pumpkins or subtle Halloween accessories. You can keep designs elegant and seasonal or go all out with spiders, bats and cobwebs for customers who really love the occasion.
🧙♀️ Pick-up-and-go plants or bunches - Not every customer is looking for a full bouquet. Create a selection of grab-and-go options such as dark-toned chrysanthemum bunches, seasonal foliage bundles, heathers, ornamental peppers or indoor plants displayed in Halloween-themed containers. These lower-priced products can be ideal impulse purchases for customers who are decorating their homes for Halloween parties and celebrations.
📸 Show off your creations
Once you've created your Halloween range, don't keep it a secret. Take some quick photos and videos and share them across your social channels and website. Behind-the-scenes content, product showcases and short videos of you creating arrangements can all help generate interest and inspire customers looking for last-minute Halloween ideas.
It's not all about products, either. Get the whole team involved and don't be afraid to embrace the Halloween spirit! Don your scariest (or silliest) costumes, hold a pumpkin decorating contest, or dig out photos of your best Halloween looks from years gone by. It's a great way to have some fun while creating engaging content for your social channels.
Happy Halloween! 😈
Sources:
Product offering ideas Halloween Drama on the Shop Floor by Su Whale and Promoting Halloween in your Business by Karen Barnes
Want more tips on using social media? Check out our social media plan for florists here.
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