Discover the latest updates to our websites for florists, including smarter product pages, Google Reviews, same-day delivery banners and more features designed to increase online orders.

Each year since 2022 we've been providing all eflora subscribers with a personalised Digital Presence and Performance Report - AKA tailored free digital marketing guidance for florists. Not only do these nifty reports detail how well a florist's website is performing but they also look at their wider digital marketing activity including social media and Google activity.

Discover how websites for florists can help your business get found by more local customers. From improving your Google Business Profile to creating location-focused content and optimising your website for search, these practical local SEO tips will help your flower shop attract more visitors, increase online orders and stand out in your area.

Updated July 2026. In the age of digital marketing, establishing an online presence is crucial for businesses of all sizes. A really powerful tool that can help your florist thrive online is a Google Business Profile (previously known as Google My Business). Take a look at our easy to follow Google Business Profile for Florists: Complete Guide.

Updated June 2026. A great ‘About Us’ page on your website for florists is a vital tool to create trust for your customers and also help boost your website’s SEO. There's lots of things you can talk about on your ‘About Us’ page so we've created a list of our top 10 suggestions.

Updated June 2026. You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content plan with examples for you to use.

Updated June 2026. Whether you're a seasoned florist or just starting out, we've put together a few topics to inspire your next blog post.

Updated June 2026. For florists, consistent branding across all customer touchpoints e.g. your website, social media, shop signage, packaging, and printed materials - is not just a “nice to have.” It’s essential for building trust, recognition, and long-term success for your floristry business.

Customer reviews and testimonials play a crucial role in today's digital landscape, influencing purchasing decisions and shaping the reputation of businesses. Here's a few things you can do as a florist to cultivate a garden of glowing reviews.

It's been a few months since we last bought some new updates to our websites for florists. Our subscribers have been waiting patiently and Justine and Amanda have been working hard in the background to bring two fabulous updates to all eflora websites for florists, find out more inside.

The weather is certainly heating up and we’re here to help your sales reach boiling point. Here’s our checklist featuring tips and ideas tailored to promoting summer designs on your florist website.

Whether you’re a local independent flower shop or you've created a well-known floral brand, having a high-converting florist website is essential to stand out in a competitive market. So, what exactly makes a florist website convert visitors into paying customers? Let’s break it down.

For florist businesses with limited budgets, the right marketing tools can make a big impact, and the best bit? So many of them are free! The only cost to you is your time.

Following a fantastic Valentine's Day and a record-breaking Mother's Day, we’re bringing our eflora subscribers some fabulous new updates to their florist websites that will make them perform even better.

Mother's Day 2026 was our BEST EVER trading period. Is your florist website performing as well as our eflora sites?

We've created a simple, step by step guide on How to Create a WhatsApp Business Account and Set Up a Community Chat specifically for florist businesses.

Mother’s Day is fast approaching – the biggest day of the year in the floral calendar! Whilst you’re busy prepping your shop window and organising your stems and sundries, we’re here to help you with getting your florist website prepared too.

We often see florists with multiple websites in the hope that more than one site will mean they generate more orders. The reality is that multiple websites is actually hindering the number of orders they're receiving. Here's the key reasons why, in plain business terms rather than tech jargon.

Love was certainly in the air this year and our eflora subscribers were definitely giving Cupid a run for his money! Take a look at how our florist websites performed over Valentine's Day 2026.

Find out about our predicted social media trends for 2026, tailored to the floral industry.