For independent florists, Facebook can still be a valuable way to stay connected with local customers, showcase your work, promote seasonal flowers and drive traffic to your florist website. The key is to stop treating Facebook as somewhere to simply post a photo of your latest bouquet and hope people buy it. A successful Facebook strategy is about being useful, engaging and easy to buy from.

Instagram is a natural fit for florists, it's far more suited to the industry over other platforms. Here's our Instagram marketing tips for florists that work.

If you’re looking at websites for florists and wondering what makes a good one, here's some of the biggest website mistakes to look out for and what you can do to improve them.

Each year since 2022 we've been providing all eflora subscribers with a personalised Digital Presence and Performance Report - AKA tailored free digital marketing guidance for florists. Not only do these nifty reports detail how well a florist's website is performing but they also look at their wider digital marketing activity including social media and Google activity.

Discover how websites for florists can help your business get found by more local customers. From improving your Google Business Profile to creating location-focused content and optimising your website for search, these practical local SEO tips will help your flower shop attract more visitors, increase online orders and stand out in your area.

Updated July 2026. In the age of digital marketing, establishing an online presence is crucial for businesses of all sizes. A really powerful tool that can help your florist thrive online is a Google Business Profile (previously known as Google My Business). Take a look at our easy to follow Google Business Profile for Florists: Complete Guide.

Updated June 2026. A great ‘About Us’ page on your website for florists is a vital tool to create trust for your customers and also help boost your website’s SEO. There's lots of things you can talk about on your ‘About Us’ page so we've created a list of our top 10 suggestions.

Updated June 2026. You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content plan with examples for you to use.

Updated June 2026. Whether you're a seasoned florist or just starting out, we've put together a few topics to inspire your next blog post.

We often see florists with multiple websites in the hope that more than one site will mean they generate more orders. The reality is that multiple websites is actually hindering the number of orders they're receiving. Here's the key reasons why, in plain business terms rather than tech jargon.

Auditing your website is a great way to check that your florist website is working as it should. Download our handy checklist to help you keep on top of your website and make sure you're maximising your online sales.

Here are the key things to consider before committing to a florist website provider.

Flowers serve as a wonderful way to celebrate life's biggest occasions. And we've got just the thing to help you promote these milestones with our free florist website banners and social assets.

Find out more about our annual Digital Presence and Performance Reports, exclusively for eflora florists!

Here's the must-have features that will keep customers coming back to your florist website again and again.

A step by step guide for creating Google Ads for your florist website.

Top tips on how you could use AI in your florist business.

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience: Before putting pen to paper (or

The 3rd and final peak is nearly here! This Mother's Day revisit your approach to peak pricing - whether on your local designs, finishing touches or best-sellers, your pricing strategy can help you cover extra peak trading costs, manage demand within your delivery area and boost your average order value. Here's a few different options for you to look at ahead of Mother's Day (eflora florist or not!): Adjust your pricing Whilst it's always good to have a variety of arrangement

Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is crucial for your website to perform well and bring in sales, but did you know that you should also be building SEO into your social media posts to help you reach new users? More people (particularly the younger generation) are turning to social channels to search for things over traditional search engines such as Google etc. Harnessing the power o