Updated June 2026. A great ‘About Us’ page on your website for florists is a vital tool to create trust for your customers and also help boost your website’s SEO. There's lots of things you can talk about on your ‘About Us’ page so we've created a list of our top 10 suggestions.

Updated June 2026. You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content plan with examples for you to use.

Updated June 2026. Whether you're a seasoned florist or just starting out, we've put together a few topics to inspire your next blog post.

Updated June 2026. In the age of digital marketing, establishing an online presence is crucial for businesses of all sizes. A really powerful tool that can help your florist thrive online is a Google Business Profile (previously known as Google My Business). Take a look at our easy to follow Google Business Profile for Florists: Complete Guide.

We often see florists with multiple websites in the hope that more than one site will mean they generate more orders. The reality is that multiple websites is actually hindering the number of orders they're receiving. Here's the key reasons why, in plain business terms rather than tech jargon.

Auditing your website is a great way to check that your florist website is working as it should. Download our handy checklist to help you keep on top of your website and make sure you're maximising your online sales.

Here are the key things to consider before committing to a florist website provider.

Flowers serve as a wonderful way to celebrate life's biggest occasions. And we've got just the thing to help you promote these milestones with our free florist website banners and social assets.

Find out more about our annual Digital Presence and Performance Reports, exclusively for eflora florists!

Here's the must-have features that will keep customers coming back to your florist website again and again.

A step by step guide for creating Google Ads for your florist website.

Top tips on how you could use AI in your florist business.

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience: Before putting pen to paper (or

The 3rd and final peak is nearly here! This Mother's Day revisit your approach to peak pricing - whether on your local designs, finishing touches or best-sellers, your pricing strategy can help you cover extra peak trading costs, manage demand within your delivery area and boost your average order value. Here's a few different options for you to look at ahead of Mother's Day (eflora florist or not!): Adjust your pricing Whilst it's always good to have a variety of arrangement

Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is crucial for your website to perform well and bring in sales, but did you know that you should also be building SEO into your social media posts to help you reach new users? More people (particularly the younger generation) are turning to social channels to search for things over traditional search engines such as Google etc. Harnessing the power o

As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between! It can be pretty tough being an expert in each of these areas and making sure you're up to date with the best practices. A strong social media presence is a great (and mainly free!) way for you to retain current customers, attract new ones and build your brand. We've listed some handy social media tips below that you can use to ensure your soc

Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is a crucial aspect of any online business or website. It’s the process of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. If your website ranks highly in SERPs, it can increase the visibility of your website and drive more organic traffic, equalling more orders! Carry on reading for so

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website whether you're an eflora subscriber or not. 1. Optimise Your Website for Search Engines One of the most effective ways to improve y

Over the past couple of years, subscription flowers have really blossomed. Customers can have an ongoing supply of fresh flowers delivered directly to their door, usually on a monthly basis but sometimes as regularly as weekly or bi-monthly. They’re great as a gift (that keeps on giving) but also for a little self-care - after all nothing beats receiving a bouquet of beautiful blooms, right? Did you know? You can create your own subscription flowers product offering on your f

Valentine's Day is coming (eeek!) so we've put together some of our top tips to help maximise your florist website sales this coming peak: 1. Review last year's product performance to give you an idea as to what this year's best-sellers could look like. Once you've identified these products, make sure they're visible on your website's homepage and share them on your social media accounts. 2. Showcase your Valentine's Day finishing touches such as chocolates, wine and teddies