Updated June 2026. A great ‘About Us’ page on your website for florists is a vital tool to create trust for your customers and also help boost your website’s SEO. There's lots of things you can talk about on your ‘About Us’ page so we've created a list of our top 10 suggestions.

Updated June 2026. Whether you're a seasoned florist or just starting out, we've put together a few topics to inspire your next blog post.

Updated June 2026. For florists, consistent branding across all customer touchpoints e.g. your website, social media, shop signage, packaging, and printed materials - is not just a “nice to have.” It’s essential for building trust, recognition, and long-term success for your floristry business.

Customer reviews and testimonials play a crucial role in today's digital landscape, influencing purchasing decisions and shaping the reputation of businesses. Here's a few things you can do as a florist to cultivate a garden of glowing reviews.

Updated June 2026. In the age of digital marketing, establishing an online presence is crucial for businesses of all sizes. A really powerful tool that can help your florist thrive online is a Google Business Profile (previously known as Google My Business). Take a look at our easy to follow Google Business Profile for Florists: Complete Guide.

The weather is certainly heating up and we’re here to help your sales reach boiling point. Here’s our checklist featuring tips and ideas tailored to promoting summer designs on your florist website.

Whether you’re a local independent flower shop or you've created a well-known floral brand, having a high-converting florist website is essential to stand out in a competitive market. So, what exactly makes a florist website convert visitors into paying customers? Let’s break it down.

For florist businesses with limited budgets, the right marketing tools can make a big impact, and the best bit? So many of them are free! The only cost to you is your time.

We've created a simple, step by step guide on How to Create a WhatsApp Business Account and Set Up a Community Chat specifically for florist businesses.

Every retail business will experience the occasional lull where their business might feel a little quieter than usual. Here's eight simple things to do when your floristry business feels quiet.

Flowers serve as a wonderful way to celebrate life's biggest occasions. And we've got just the thing to help you promote these milestones with our free florist website banners and social assets.

Adding your local products to your florist website is vital to differentiate your business from your competitors and show off your personal style. We've put together some simple steps to help you start snapping like a pro with your smartphone.

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience: Before putting pen to paper (or

Flowers are an essential part of any wedding and your role in making a couple's special day beautiful is crucial. Florists have the responsibility of creating the perfect ambiance for the wedding, which can be a challenging task. However, with the right strategies, you can boost your wedding business and make your services stand out from the competition. Here's 8 tips to grow your wedding business: 1. Establish a strong online presence In today's digital world, having a stron