Things to Consider When Choosing a Florist Website Provider
- imogenlester7
- Nov 13
- 4 min read
Running a successful florist business today means more than having beautiful arrangements - it also means having a website that captures your brand, generates orders and keeps your online operations running smoothly. Choosing the right florist website provider can make all the difference between a flourishing online presence and a site that wilts under pressure.
Here are the key things to consider before committing to a florist website provider.
🌷 Florist Website Industry Expertise
Not all website platforms are built with a florist business in mind. A website provider that specialises in the floral industry understands your unique business needs - from managing local (or even national) deliveries and regular seasonal updates. Look for providers that:
Offer pre-built florist templates and ecommerce features.
Understand floral-specific workflows (e.g., delivery date/time options/finishing touch options).
Have experience with local flower shop search engine optimisation (SEO).
💻 Easy-to-Use Website Editor
You shouldn’t need to be a tech expert to update your website. The best florist website providers offer a simple, drag-and-drop editor that lets you:
Add or remove products quickly.
Update shop opening hours and run promotions.
Upload new photos of arrangements easily.
A user-friendly system saves you time and lets you focus on your flowers, not on fighting with code.
With eflora, you have the option to manage your website yourself or we can do it all for you (or maybe a little bit of both). Our library of how to videos will talk you through how to make these changes in bite-sized chunks.
💐 Ecommerce Features Built for Florists
Florist websites need more than just a shopping basket - they need tools tailored to floral businesses. Make sure your provider supports:
Delivery date and time selection.
Recipient information fields (name, address, message card).
Local delivery areas and fees.
Click and collect scheduling for walk-in customers.
Finishing touch options to increase your average order value.
These website features ensure a smooth checkout experience that keep customers coming back.
📱 Mobile-Friendly Design
More than half of online flower orders come from mobile devices. Your website must look stunning and perform perfectly across desktop, smartphone and tablet. Check that your provider:
Uses responsive design or mobile first technology (automatically adjusts to any screen size).
Offers fast page loading times.
Has mobile-optimised checkout for easy purchasing on the go, such as ApplePay and GooglePay, which all come as standard with an eflora florist website.
🌍 SEO and Marketing Tools
Even the prettiest website won’t help if no one can find it. The right provider should help you attract customers through built-in SEO and marketing features like:
Local SEO optimisation (Google Maps, “near me” searches).
Blog and content marketing tools.
Links to your social media and WhatsApp accounts.
Take a look at our Beginner's Guide to SEO for more tips on improving your websites visibility in Search Engines.
💳 Secure Payments and Order Management
Security and reliability are key for online transactions. Make sure your provider offers:
Secure payment gateways (Stripe, Square, PayPal, etc. Here at eflora we use WorldPay, the UK's leading provider including Address Verification to help guard against online fraud.).
SSL certificates for data protection.
Seamless integration with order management dashboards.
This builds customer trust and simplifies your day-to-day operations.
☎️ Support and Training
Even the best systems can have issues, so reliable support is crucial. Look for:
Easily accessible customer support via phone or email.
Access to tutorials, videos and setup guides.
Providers who offer personalised onboarding for florists.
Good support ensures you can solve problems fast and keep your site running smoothly - especially during peak periods like Valentine’s Day or Mother’s Day.
💰 Pricing and Scalability
Finally, consider both your current needs and your future growth. Compare:
Monthly subscription costs.
Transaction fees.
Add-on costs (domain, email, SSL certificate renewal).
Choose a platform that grows with you - one that lets you expand to multiple locations or add advanced features as your business blooms.
Your website is your digital flower shop window, it's there to take orders even when your bricks and mortar shop is closed. Choosing the right florist website provider means investing in a platform that’s beautiful, functional, reliable, and most importantly works seamlessly with your business.
And not to blow our own trumpet, but our eflora florist websites are the full package and everything we've just listed comes as standard with one of our sites. In fact, we offer far more features than our two nearest competitors. We’ve done the leg work for you and compared how our websites for florists stack up against our closest rivals.
Take your time to explore your options, test demos and read reviews. With the right partner, your online floral business will blossom like never before. If you fancy a chat about what an eflora website could do for your business get in touch with us by emailing eflora-digital@interflora.co.uk or book a demo.
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