Switching to an eflora florist website made this florist £6000 better off
- imogenlester7
- 2 days ago
- 3 min read
Back in November 2024, Sally* a florist in the North West made the decision to
switch from her current website provider (one of our closest competitors) to an eflora florist website. She advised us that her previous website always performed well but wanted a more seamless integration with Interflora's new delivery technology and the ROSEGold order management system. After speaking to her Business Development Manager, Steve, who advised her that an eflora website might be a better fit for her business, she made the switch and hasn't looked back!
Take a look at these amazing figures covering months with a peak and one without:
🌹February 2024 with previous provider Vs. February 2025 with eflora
Previous provider | eflora | |
Sales | £4,009.00 | £8,547.50 |
Monthly fees deducted | £64.95 (fixed fee) | £698.06 (fixed fee + 7.5% per order) |
Net Revenue (after fees) | £3,944.05 | £7,849.44 |
With eflora, Sally doubled the sales through her website during February 2025 compared to the previous year with their old florist website provider, meaning that even though Sally paid more in fees for her eflora website, she made more sales and was still £3,905.39 better off!
As a reminder, eflora's fees cover the cost of your annual domain renewal, fraud protection and smart merchandising to help you convert as many site visitors into orders as possible. Take a look at our Pricing page for a full break down.
💐March 2024 with previous provider Vs. March 2025 with eflora
Previous provider | eflora | |
Sales | £5,512.00 | £7,725.00 |
Monthly Fees deducted | £64.95 (fixed fee) | £636.38 (fixed fee + 7.5% per order) |
Net Revenue (after fees) | £5,447.05 | £7,088.62 |
In March, Sally was £1,641.57 better off using eflora in 2025 compared to their previous provider in 2024, after accounting for all fees.
🌷April 2024 with previous provider Vs. April 2025 with eflora
Previous provider | eflora | |
Sales | £2,813.00 | £3,523.00 |
Monthly Fees deducted | £64.95 (fixed fee) | £321.23 (fixed fee + 7.5% per order) |
Net Revenue | £2,748.05 | £3,201.77 |
Even outside of Peak months, Sally was £453.72 better off in April 2025 by using an eflora website rather than her previous provider in 2024, after all fees were accounted for.
Overall, Sally received an extra £6,000.68 in sales after switching to an eflora florist website! So despite our higher pricing, the increase in sales volume more than made up for it! We're so glad you made the switch Sally.
With eflora, not only do we continually analyse, update and develop your site to get you more orders at a higher value but we'll also create you a beautiful florist website that enables you to showcase your individual style and brand, that's also super user friendly.
We're not always showing off about how amazing our websites are though... We also provide florists with tools to thrive in a digital world. From our new starter marketing pack and regular suggested social posts for you to use to our blog filled with helpful topics including;
🌸 And, topics for your own florist blog.
Ready to transform your online sales? Book your demo or sign up today! You won't regret it.
If you're already an eflora subscriber, access our exclusive content by joining our private Facebook group.
*Sally is a fake name as this florist wished to stay anonymous.
