Florist Website Must-Haves: Features That Keep Customers Coming Back
- imogenlester7
- Apr 14
- 4 min read
Your florist website is the digital storefront for your floral business. Beyond beautiful designs and vibrant floral arrangements, certain key features on your site can significantly enhance customer satisfaction and loyalty. Here's the must-have features that will keep customers coming back to your florist website again and again:
1. A User-Friendly Interface
Even in a digital age, first impressions matter. A clean and intuitive website ensures that visitors can quickly find what they’re looking for and navigate your site with ease.
Key elements of a user-friendly website:
A simple, visually appealing design with clear menus and shop logo (with eflora we even have an in-house logo design service).
Search functionality to locate products easily.
Organised categories (e.g., "Anniversary Flowers," "Funeral Arrangements," "Seasonal Specials").
Quick links to essential pages like "Contact Us," "Delivery Information," and "About Us."
Our eflora sites are built around ecommerce best practise and have plenty of tried and tested website features that we know work for consumers.
2. Online Ordering
Convenience is a top priority for customers, which is why they've gone to your website rather than your physical shop. Online ordering allows customers to choose delivery dates, times and even plan ahead for special occasions like anniversaries or birthdays.
Why it’s important:
Customers can book deliveries at their convenience.
Scheduling ahead ensures peace of mind for both the you and the customer.
Enables better planning for events like weddings and corporate gatherings.
3. Secure Payment Options
Not only is a transactional website vital in this day and age, but trust and security are crucial for online orders. Offering secure payment gateways reassures your customers that their personal information is protected.
Features to prioritise:
Multiple payment options, such as credit/debit cards, PayPal, and digital wallets like Apple Pay or Google Pay.
SSL certificates to encrypt sensitive data.
A clear and transparent checkout process to avoid confusion.
We know just how important secure payment options are at eflora, that's why we use the UK’s leading payment provider, World Pay, and include the automatic renewal of your SSL certificate within your monthly fee.
4. Mobile Optimisation
With over 50% of web traffic coming through mobile, it's essential that your website is optimised for all devices including desktop, mobile and tablets.
Key aspects of mobile optimisation:
Fast loading times for users.
Clickable buttons and easily readable text.
Mobile-friendly forms for booking and checkout.
Integration of location-based services like click-to-call or map directions (both of which come as standard with eflora).
5. High-Quality Visuals and Product Descriptions
Flowers are a visual product, so high-quality images are essential to convey their beauty and value.
Tips for showcasing your products:
Use professional photography to highlight colours, textures, and arrangements. Our friends over at the Floristry Trade Club have some great smartphone flower photography tips you can do yourself if you don't fancy employing a professional.
Provide multiple angles and zoom options for each product.
Include detailed descriptions with flower types, dimensions, and customisation options. Take a look at our How to Write Product Descriptions Guide.
6. Personal touch
Just because a customer is shopping on your website, it doesn't mean they shouldn't get the same experience that they would do if they had walked into your shop. Personalising your website to suit your brand is a must so that you can show off your creative flair and what makes you stand out.
How to personalise effectively:
Use your shop's brand and colours throughout your website.
Feature pictures of you and your team, your shop front and the inside of your shop so customers can get to know you.
Blog posts are a great way to engage with your customers and show off your expertise. We've created a list of topics for your florist blog so that you don't have to.
7. Customer Reviews and Testimonials
Building trust online requires proof. Reviews and testimonials reassure new customers about the quality of your products and services.
Ways to integrate social proof:
Display reviews prominently on product pages.
Include a "Customer Stories" section to showcase testimonials.
Trustpilot widgets on your homepage.
We've got some ideas on how to generate reviews for your florist business here.
8. Flexible Delivery Options
Offering various delivery options caters to a broader audience and adds convenience for your customers.
Delivery features to consider:
Same-day delivery for last-minute purchases.
Click and collect.
Scheduled deliveries for future dates.
Transparent pricing for delivery services.
Our industry-leading delivery technology enables you to send your customers a picture of their order before it goes out for delivery or is ready for collection, offer them live delivery tracking and also send them a picture of their flowers being delivered so that they know they arrived safely.
As a florist, if you incorporate these essential features on your website, not only will you attract new customers but also keeps them coming back for more - better yet, they all come as standard with eflora.
Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo.
If you're an eflora subscriber, access our exclusive content by joining our private Facebook group.
