Mother’s Day is fast approaching – the biggest day of the year in the floral calendar! Whilst you’re busy prepping your shop window and organising your stems and sundries, we’re here to help you with getting your florist website prepared too.

We often see florists with multiple websites in the hope that more than one site will mean they generate more orders. The reality is that multiple websites is actually hindering the number of orders they're receiving. Here's the key reasons why, in plain business terms rather than tech jargon.

Love was certainly in the air this year and our eflora subscribers were definitely giving Cupid a run for his money! Take a look at how our florist websites performed over Valentine's Day 2026.