It's been a few months since we last bought some new updates to our websites for florists. Our subscribers have been waiting patiently and Justine and Amanda have been working hard in the background to bring two fabulous updates to all eflora websites for florists, find out more inside.

The weather is certainly heating up and we’re here to help your sales reach boiling point. Here’s our checklist featuring tips and ideas tailored to promoting summer designs on your florist website.

Whether you’re a local independent flower shop or you've created a well-known floral brand, having a high-converting florist website is essential to stand out in a competitive market. So, what exactly makes a florist website convert visitors into paying customers? Let’s break it down.