Updated June 2026. For florists, consistent branding across all customer touchpoints e.g. your website, social media, shop signage, packaging, and printed materials - is not just a “nice to have.” It’s essential for building trust, recognition, and long-term success for your floristry business.

Customer reviews and testimonials play a crucial role in today's digital landscape, influencing purchasing decisions and shaping the reputation of businesses. Here's a few things you can do as a florist to cultivate a garden of glowing reviews.

It's been a few months since we last bought some new updates to our websites for florists. Our subscribers have been waiting patiently and Justine and Amanda have been working hard in the background to bring two fabulous updates to all eflora websites for florists, find out more inside.