A marvellous Mother's Day for our florist websites
- imogenlester7
- Apr 4
- 2 min read
The final peak of the season is over! And what a fantastic one it was for our eflora florist websites - in fact it was our busiest Mother's Day ever!
We asked our Data Analyst, Dave, to supply us with a little more info on how our websites for florists performed in the run up to Mothering Sunday:
Average across all eflora sites between 16th - 30th March 2025 Vs. 26th February - 10th March 2024.
Click and collect proved to be very popular again this peak with 20% of customers choosing this service between Friday 28th - Sunday 30th March - wow! If your current florist website provider doesn't offer click and collect, you really are missing out on orders.
"eflora subscribers had another fantastic peak with us! The conversion rate* was just phenomenal and down to the daily merchandising changes we made to eflora websites based on live sales data. Smart merchandising is one of the many great features we offer with eflora - we do all the hard work to maximise website sales so that florists don't have to." - Dave, eflora Analytics Manager.
*Conversion rate - the percentage of website visitors or users that went on to place an order.
Here's what just a couple of our eflora florists have said about how their website performed over Mother's Day:
"I am absolutely delighted to see such a significant increase in Dungannon's eflora orders – the numbers coming in are surprisingly high! Both my wife and I would like to extend our thanks for your help in making this happen."
Les and Emilia from Emily's Flowers in Aughnacloy, County Tyrone.
eflora subscriber since October 2020.
"eflora worked very well for us and we are very happy with the amount of orders we received over Mother's Day. I love the fact that you update everything very quickly after the main event."
Becky from WP Horsley in Malton, North Yorkshire.
eflora subscriber since September 2024.
Are you getting these kind of results from your current provider? Book your eflora demo and find out how we could make your online sales blossom with our fantastic website features and hands-on support. We've even done the leg work and compared our eflora florist websites Vs. our nearest competitors so that you don't have to.
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