eflora florist websites turn 5!🎂

Can you believe it?! It's been five years since we launched our rather fabulous (if we do say so ourselves) websites for florists. Happy birthday to us! Over the past year we've continued to bring our wonderful subscribers more online orders at a higher value.

Here's just a small selection of highlights from the past year;

💐 We've built multiple new websites for florists that show off their individual style. Here's just a small selection of florist website's Ritchie has built over the past year.

💰 In a tough economic market where consumers are watching the pennies, we've delivered some amazing performance stats for our subscribers giving them more money in their pocket and helping them reach new customers.

📈 For the third year, we supplied all eflora subscribers with free marketing support in the form of their annual Digital Presence and Performance Report. These nifty reports not only look at how each florist's website is performing but also their wider online presence including social media activity and Google Business, with personalised recommendations to generate even more online sales!

🤑 Switching to an eflora florist website made this a florist £6k better off! Back in November 2024, Sally* a florist in the North West made the decision to switch from her current website provider (one of our closest competitors) to an eflora florist website. She advised us that her previous website always performed well but wanted a more seamless integration with Interflora's new delivery technology and the ROSEGold order management system. After comparing 3 months worth of data, Sally had an extra £6000 in her pocket just by switching to an eflora florist website.

⌚ Amanda spent countless hours on development to bring eflora subscribers ApplePay in October, 8 new updates to their florist websites in August and we've got more updates and website features coming soon...

“Our biggest development release of 2025! We've continued to invest in eflora sites to bring florists powerful tools like homepage best-seller highlights, seasonal product scheduling and clearer order labelling to boost sales, save time and deliver a smoother shopping experience.”

Justine Cameron-Clarke  

eflora Product Manager

🎨 Kori worked his magic with lots of florists to design new shop logos and website banners, free of charge. Here's a small selection of some of our faves👇

🌻 Supplied eflora florists with wider digital marketing support with 17 new blog posts, suggested social captions and assets, as well as a TikTok Shop How to Guide and our monthly newsletters.

👋 Justine and Clare joined the eflora team! Bringing a wealth of expertise to their roles. Meet the rest of the eflora team here.

⭐ And best of all? We were rated 4/5 stars by our subscribers! Our April survey highlighted some of our fabulous website features our florists love, including; increasing their orders, easy to use and that their website is managed and kept updated for them.

Three cheers to another year around the sun! Happy birthday eflora. We can't wait to see what the next year brings for our eflora florist websites - rest assured that we've got lots planned before our next birthday! Thanks to our subscribers old and new for choosing eflora as your florist website provider. You can keep up to date with what we're up to and find some handy articles such as our FREE Digital Assets for florists over on our latest news.

Thank you to our subscribers, old and new, we love having you with us! Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo.

---

If you are an eflora subscriber, access our exclusive content by joining our private Facebook group.

---