We're back with more updates to our websites for florists!
We're committed to helping our florist websites work harder for our subscriber's flower shops.
That's why Justine and Amanda (meet the team) have been busy behind the scenes rolling out even more improvements since our last update. These recent changes are all aimed at helping shoppers feel sure of who they are buying from. By keeping pages focused on what matters, they remove any uncertainty for the customer at the moment they're ready to pay.
Here's what we've introduced:
✅ New Trust Signal Bar on homepages for our Websites for Florists
showcasing key messages that inspire customers with confidence on our websites for florists.
Sitting directly beneath the hero banner, this addition provides great flexibility for reminding customers that our florist websites are a service they can rely on:
Highlighting what services are offered, championing independence and signposting safe payment options.
This content is managed centrally but can be tailored to individual florist websites.
⭐ Display Review Ratings Without Showing Individual Reviews
We now have more control over how customer reviews appear on our websites for florists. Individual customer review cards can now be hidden whilst the overall rating is still displayed. This provides a tidier page without losing the headline rating that matters to shoppers. All review features will continue to work as normal behind the scenes.
🛒 Clear Confirmation When Customers Add Items to Their Basket
The old “Continue to Checkout” button has made way for a new confirmation banner that appears as soon as a product is added to the basket, reassuring customers that their chosen product has been added successfully.
Displaying key order details, it shows:.
A photo of the product
The product name
The selected size
Price
Chosen delivery option
A fresh, prominent “Continue to Checkout” button, making it easy for customers to complete their purchase.
This feature gives shoppers instant confirmation that their item has been added to their order, reducing any uncertainty while they shop. The clear route to checkout also makes the purchasing journey smoother and more convenient, helping customers place their order with confidence.
These changes combine to build trust with customers, whilst reducing distractions and providing clear order confirmation, helping to create a better shopping experience and supporting more online orders for our subscriber's flower shops. 💐
We hope our eflora subscribers and their customers find this new updates useful!
Ready to switch to a florist website provider that regularly brings you new website features and updates? Book your eflora demo today and watch your online sales flourish.
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