How to Get More Reviews for Florist Websites
- imogenlester7
- Jun 17
- 6 min read
Updated June 2026.
Customer reviews and testimonials play a crucial role in today's digital landscape, influencing purchasing decisions and shaping the reputation of businesses. For florists, generating positive reviews is not only a testament to the quality of your designs and services but they're also a powerful tool for attracting new customers and building trust with existing ones.
Here's a few things you can do as a florist to cultivate a garden of glowing reviews:
Provide Exceptional Customer Service
The foundation of positive reviews lies in exceptional customer service. Whilst we're certain you're already doing this, from the moment a customer walks through the door, strive to provide a personalised and memorable experience. Listen attentively to their needs, offer expert advice and go above and beyond to exceed their expectations. A happy customer is more likely to leave a positive review and recommend your florist shop to friends and family.
Encourage Feedback at Every Touchpoint
Make it easy for customers to leave reviews by providing multiple avenues for feedback. There's lots of ways to do it;
Whilst the customer is in your shop, perhaps you could prompt them at the till or as they leave.
On your business cards or receipts by adding a little note asking for them to leave you a review.
Through your social channels, here's a social post you could use: “We’d love to hear what you think about your experience with us. As a small business, reviews can help us reach new customers or highlight what we could do even better, please tell us how we did on our Trustpilot page: <LINK TO YOUR TRUSTPILOT PAGE> or Google Business Profile <LINK TO YOUR GOOGLE BUSINESS PROFILE>. Thank you, the team at <SHOP NAME HERE>."
For more tips on how to create your Google Business Profile or best practices, head to our Google Business Profile for Florists: Complete Guide article.
Via email by adding a link to your Trustpilot page or Google Business Profile in your next newsletter or as a short stand-alone email, how about the following? “As a valued customer, we’d love to hear about your experience with us. Whether you’ve shopped with us online or visited our shop, your review could help us reach new customers, grow our business or highlight what we could do even better. Please tell us how we did on our Trustpilot page: <LINK TO YOUR TRUSTPILOT PAGE>. Google Business Profile <LINK TO YOUR GOOGLE BUSINESS PROFILE>. Thank you!” P.S. always make sure you’ve got your customer’s permission to contact them via email!
Create a QR code that links directly to your Google Business Profile review page and display it at the till, on delivery cards, and on wedding consultation materials.
You could include links to other review platforms such as Yelp and Facebook and encourage customers to leave their feedback.
eflora subscribers! We can work with you to add a Trustpilot widget to your florist website so that your Trustpilot score plus a small selection of your customer reviews are visible on your site, just like The Flower Shop Oxford have done. In June 2026, we also introduced a new update to our websites for florists so that florist's Google Reviews and Google Review Star Rating are visible on their florist website homepage.
Encourage Honest Reviews (Without Incentives)
Ask every customer for feedback, regardless of whether you expect a positive or negative review. The best approach is to make reviewing easy and convenient rather than rewarding customers for doing so. Include review links in follow-up emails, receipts, QR codes and order confirmations.
Ask at the Right Time
Send review requests 1–3 days after delivery, while the flowers are still fresh and the customer experience is top of mind. This is often more effective than requesting reviews immediately at checkout.
Showcase Reviews on Your Florist Website and Social Media
Highlight positive reviews on your florist website and social media channels to show-off testimonials from happy customers. Create a dedicated testimonials page on your florist website where visitors can read glowing reviews from past clients.
eflora subscribers! Google Reviews are now available in a scrollable carousel format on your website's, featuring;
Customer name
Star rating
Review text
Customer location
And time since the review was posted.
Alternatively, we can add a bespoke content page to your website where we can add some of your best reviews, or, alternatively we can add them to your 'About Us' page just like the examples below. You can find out more about our bespoke content pages and other website features here.
Respond Promptly to Reviews - the Good and Not So Good
It’s really important to respond to all of your reviews (even the occasional not so good ones!), thanking customers for taking the time out of their day to provide you with their feedback, addressing any concerns or issues raised and where applicable finding a resolution. By demonstrating your commitment to customer satisfaction and transparency, you not only show appreciation for positive reviews but also mitigate the impact of the rare negative ones.
Review Response Examples
Positive review response:
Thank you for your kind words. We're delighted you loved your flowers and appreciate you taking the time to leave a review.
Negative review response:
Thank you for your feedback. We're sorry your experience didn't meet expectations and would welcome the opportunity to discuss this further.
Avoid Review Gating
Don't selectively ask only happy customers to leave public reviews. Invite all customers to share their experiences honestly. Authentic feedback helps build long-term trust and keeps your business compliant with review platform policies.
Why Reviews Matter for Local Search ⭐
Reviews help potential customers trust your business and can improve your visibility in local search results. Regular, genuine reviews signal that your business is active and serving customers.
Generating Reviews for your Florist Business FAQs
How do florists get more Google reviews?
Florists can increase their Google reviews by asking every satisfied customer for feedback shortly after their flowers have been delivered. Sharing a direct Google review link in emails, text messages, delivery confirmations, and on printed thank-you cards with a QR code makes the process quick and easy. Responding to all reviews, whether positive or negative, demonstrates excellent customer service and encourages more customers to leave feedback. Most importantly, focus on collecting genuine reviews consistently over time and never offer incentives or rewards in exchange for reviews, as this goes against Google's policies.
Can florists offer incentives for reviews?
Florists should not offer incentives for Google reviews, such as discounts, freebies, or entry into competitions, because this goes against Google’s review policies. Incentivised reviews can be removed by Google and may damage the business profile’s credibility or even lead to penalties. Instead, florists should focus on encouraging genuine feedback by providing excellent service and politely asking satisfied customers to leave an honest review.
How many Google reviews should a florist have?
There’s no fixed number of Google reviews a florist should have, but it mainly depends on local competition. In most areas, having around 20–50 reviews is a solid baseline for a small florist, while more established businesses often have 50–200 or more. What matters most is not just the total number, but how you compare to nearby competitors and maintaining a strong average rating, ideally above 4.5 stars. Consistently collecting new, recent reviews is often more important than reaching a specific total, as steady feedback builds trust and improves local visibility.
Should florists respond to negative reviews?
Yes, florists should respond to negative reviews. A calm, professional response shows potential customers that the business takes feedback seriously and cares about resolving issues. The best approach is to acknowledge the customer’s experience, apologise if appropriate without being defensive, and offer to continue the conversation privately (for example, by email or phone) to resolve the issue. Avoid arguing or blaming the customer, as this can make the situation worse in public. A well-handled response can actually improve trust, even if the original review is negative.
Is Trustpilot or Google better for florist reviews?
For most florists, Google reviews are more important than Trustpilot because they directly affect local search visibility and how often your business appears in Google Maps and “near me” searches. Google reviews are also what customers see first when they discover your florist online, so they strongly influence click-throughs and enquiries. Trustpilot, on the other hand, is more useful for building broader brand credibility, especially for larger or nationwide flower delivery companies, but it doesn’t usually impact local rankings in the same way. In short, florists should prioritise Google for day-to-day visibility and enquiries, while using Trustpilot as a secondary trust signal if they operate at scale.
Reviews are a powerful tool in persuading a customer to shop with you over another local or online florist. By providing exceptional customer service, encouraging feedback at every touchpoint, showcasing positive testimonials and responding promptly to feedback, you can cultivate a garden of glowing reviews that attract new customers, build trust and pave the way for blooming business success.
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