New Updates to Our Websites for Florists That Help Generate More Online Orders
- imogenlester7
- 22 hours ago
- 3 min read
At eflora, we're always looking for new ways to make our websites for florists work even harder. Every update we release is designed with one goal in mind: helping independent florists create a better online shopping experience, build customer confidence and generate more online orders.
It hasn't been long since our last round of website improvements, but our team has once again been busy behind the scenes developing new features that make shopping easier for customers and help florist websites convert more visitors into buyers.
Here's what's new:
💐 Refreshed Product Pages for a Better Shopping Experience
First impressions matter, especially when customers are shopping online. That's why we've refined our product pages to create a cleaner, more polished experience across our websites for florists.
On mobile devices, product images now appear first, followed by the thumbnail gallery, product name and colour or size options, making it easier for customers to browse a florist's floral designs. We've also updated product names to display in title case rather than all capitals, improving readability and giving product pages a more professional appearance.
🚚 New Same-Day Delivery Banner
One of the biggest advantages local florists have over national retailers is the ability to offer same-day delivery. We've made this key selling point even more visible across our websites for florists. A new urgency banner now appears directly beneath the product size options, automatically displaying the message: "Order before 1pm today for same-day delivery."
Designed to catch the customer's attention at exactly the right moment, this feature encourages quicker purchasing decisions while reminding shoppers they can still send flowers today.
✨ Simpler Delivery Selection
Choosing a delivery option should be quick and effortless. We've redesigned the delivery selection process so each delivery service is displayed as an individual, easy-to-read card, clearly showing the delivery name, description and price.
To make choosing even easier, we've also introduced "Most Popular" and "Priority" badges that help guide customers towards the delivery options they're most likely to select. Small improvements like these help streamline the checkout journey and reduce friction, creating a smoother experience across our websites for florists.
⭐ Greater Visibility for Your Google Reviews
Customer reviews are one of the strongest trust signals for any online business and they're especially important for local florists. Following the introduction of Google Reviews on the homepage of our websites for florists (see our A new update to our websites for florists article for more info), we've now extended this feature to product pages too. Customers can now see a florist's Google rating while they're viewing individual products, providing valuable reassurance at one of the most important stages of the buying journey. Displaying reviews where purchase decisions are made helps build trust, increase confidence and encourage more customers to complete their order. For tips on how to generate reviews for your florist business, take a look at our How to Get More Reviews for Florist Websites article.
🎯 New Exit-Intent Pop-Up to Recover More Sales
Not every customer completes their purchase on their first visit, but sometimes a gentle reminder is all it takes to bring them back. That's why we've introduced a new exit-intent pop-up across our websites for florists, designed to help reduce basket abandonment and encourage more customers to complete their order.
The pop-up is only triggered when a customer has viewed a product page but is about to leave your website without making a purchase. On desktop, it appears when they move to leave the browser window, while on mobile it displays when they attempt to close the tab.
Designed with the customer experience in mind, the pop-up can be closed instantly, allowing shoppers to continue browsing exactly where they left off. To keep the experience unobtrusive, it will only appear once per browsing session, giving florists another simple yet effective way to recover potentially lost sales.
Continually Improving Our Websites for Florists
At eflora, we don't just build beautiful websites for florists - we continuously develop them based on customer behaviour, industry trends and feedback from real florists. Every enhancement is designed to help your business attract more visitors, improve the customer experience and convert more online sales.
If you're looking for a florist website that's constantly evolving to help your business grow, we'd love to show you what eflora can do.
Book a free personalised demo today to see our latest features in action, or sign up for an eflora website and discover how our purpose-built websites for florists can help you grow your online sales, strengthen your local presence and give your customers an exceptional online shopping experience.
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