Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is crucial for your website to perform well and bring in sales, but did you know that you should also be building SEO into your social media posts to help you reach new users? More people (particularly the younger generation) are turning to social channels to search for things over traditional search engines such as Google etc. Harnessing the power o

Autumn is officially here and it brings us a brand new seasonal collection, a rich colour scheme and fabulous new updates our eflora florist websites... Our October updates include; Changes to the Finishing Touches page so that if there isn’t a suitable add-on to compliment the product a customer has selected, they will not be presented with the finishing touches page when placing their order - improving the user experience for customers e.g. customers placing an order for a

As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between! It can be pretty tough being an expert in each of these areas and making sure you're up to date with the best practices. A strong social media presence is a great (and mainly free!) way for you to retain current customers, attract new ones and build your brand. We've listed some handy social media tips below that you can use to ensure your soc