Flowers are an essential part of any wedding and your role in making a couple's special day beautiful is crucial. Florists have the responsibility of creating the perfect ambiance for the wedding, which can be a challenging task. However, with the right strategies, you can boost your wedding business and make your services stand out from the competition. Here's 8 tips to grow your wedding business: 1. Establish a strong online presence In today's digital world, having a stron

Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is a crucial aspect of any online business or website. It’s the process of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. If your website ranks highly in SERPs, it can increase the visibility of your website and drive more organic traffic, equalling more orders! Carry on reading for so

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website whether you're an eflora subscriber or not. 1. Optimise Your Website for Search Engines One of the most effective ways to improve y