Over the past couple of years, subscription flowers have really blossomed. Customers can have an ongoing supply of fresh flowers delivered directly to their door, usually on a monthly basis but sometimes as regularly as weekly or bi-monthly. They’re great as a gift (that keeps on giving) but also for a little self-care - after all nothing beats receiving a bouquet of beautiful blooms, right? Did you know? You can create your own subscription flowers product offering on your f

Valentine's Day is coming (eeek!) so we've put together some of our top tips to help maximise your florist website sales this coming peak: 1. Review last year's product performance to give you an idea as to what this year's best-sellers could look like. Once you've identified these products, make sure they're visible on your website's homepage and share them on your social media accounts. 2. Showcase your Valentine's Day finishing touches such as chocolates, wine and teddies

Our wonderful SEO agency, Impression, have been working alongside the Floristry Trade Club to create a series of short videos all about Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing). Each vlog is full of handy information about how you can make your florist website more visible in an already crowded market (P.S. each video is free for Floristry Trade Club Business Subscribers!). With three bite-