Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is a crucial aspect of any online business or website. It’s the process of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. If your website ranks highly in SERPs, it can increase the visibility of your website and drive more organic traffic, equalling more orders! Carry on reading for so

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website whether you're an eflora subscriber or not. 1. Optimise Your Website for Search Engines One of the most effective ways to improve y

Over the past couple of years, subscription flowers have really blossomed. Customers can have an ongoing supply of fresh flowers delivered directly to their door, usually on a monthly basis but sometimes as regularly as weekly or bi-monthly. They’re great as a gift (that keeps on giving) but also for a little self-care - after all nothing beats receiving a bouquet of beautiful blooms, right? Did you know? You can create your own subscription flowers product offering on your f