Free Summer Content Checklist for Florists
- imogenlester7
- 1 day ago
- 4 min read
The weather is certainly heating up and we’re here to help your sales reach boiling point. Here’s our content checklist for florists featuring tips and ideas tailored to promoting summer designs 👇
💐 'Bouquet of the Week' Series: Highlight a different summer arrangement each
week. Include care tips specific to seasonal stems, as well as ideal occasions (BBQs, garden parties, birthdays).
👉 Add urgency: “Available this week only”
🌻 Behind-the-Scenes - Florist at Work: Show morning flower deliveries, arranging bouquets step-by-step and choosing seasonal stems. This builds authenticity and trust with your followers.
🌷 'British Grown Spotlight': Feature locally/UK sourced blooms. Educate customers on sustainability in floristry, as well as supporting local growers (P.S. If you're an eflora subscriber and are using British or locally grown stems, don’t forget to let us know so that we can mention this on your eflora site).
🌞 Summer Occasion Guides: Create social posts like 'Best Flowers for a Summer Wedding', 'Top 5 Bouquets for Garden Parties' or 'Heat-Resistant Flowers That Last Longer'. Posts like these can double as blog content for your florist website which will help boost your SEO (Search Engine Optimisation – things you can do to boost your rankings on search engines such as Google and Bing) and reach new customers. The option to create a blog should come as a standard feature on any website for florists. Don't worry if you’re not a keen writer, think about using an AI tool like ChatGPT to help structure your blog. Take a look at our other Topics for your Florist Blog for more suggestions.
🤳 User Generated Content: Encourage customers to tag you in pictures of bouquets delivered by you and repost their photos featuring your designs. You could even run a monthly giveaway for the best photo, a great way to drum up engagement.
🎥 ‘Quick Tips From the Bench’ Reels: Think 'How to keep flowers fresh in hot weather' or '3 ways to style sunflowers at home'. CapCut and Canva are free tools that you can use to help with editing your videos.
⛱️ Summer Collection Launch: We’ve automatically added the Interflora Summer
Collection to all eflora florist websites but it’s important that florists also add their own summer designs to show off your unique style. Here’s Ritchie’s top tips for adding your products:
Getting pictures of your local designs shouldn’t cost a fortune, we’ve got some great smartphone photography tips to help you snap pictures like a pro.
We recommend you take three pictures of each design – one in situ, one from above and then the final one as a close up.
With an eflora florist website, florists have the the option to add products to their site themselves using Myeflora but if they need a hand adding designs to their florist website, we've created a handy new Product Upload Form for florists to fill out and send back to us where we’ll take care of the rest!
🍾 Garden Party Bundles: Flowers + prosecco or flowers + candles = the perfect combos. A great way to upsell on your finishing touches too.
📆 Subscription Push (Summer Offer): The gift that keeps on giving! Offer weekly, fortnightly or monthly flower delivery with a discount for summer sign-ups. Setting up a subscription flowers offering through your florist website is super easy, check out our Subscription Flowers How To Guide for more info. Position your new offering as “Fresh flowers all summer, no effort”.
👰♀️ Wedding & Event Push: This one’s obvious - summer = peak wedding season. Showcase bridal bouquets on your florist website and socials, offer free consultations (we automatically add a consultation request form to all eflora florist websites) and share real wedding installs for inspo. Take a look at Nuxley Road Florist's bespoke wedding gallery on their eflora website for florists 👇
🥵 “Heatwave Survival” Messaging: We can only dream of a heatwave right now so keep this in your back pocket for when things do start to heat up - promote hardy flowers and share tips on how to help flowers last in heat – expertise customers will only get from their local florist.
Offer same-day delivery messaging - great for impulse buys and driving urgency.
Add free handwritten note cards. We know those sticky labels are handy but customers love the personal touch of something handwritten.
Run a midweek discount or offer to boost slower days, think get 25% extra free or free chocolates with bouquets over £30.
Here at eflora, not only are we passionate about creating beautiful, industry-leading websites for florists but we also want florist businesses to thrive in a digital world. With an eflora subscription, you're not just getting a website designed for florists but you're also benefitting from our easy-to-access blog posts, subscriber newsletters, social posts and digital marketing tips, we're here to help florists flourish online.
Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo.
If you're an eflora subscriber, access our exclusive content by joining our private Facebook group.
