Valentine's Day is coming (eeek!) so we've put together some of our top tips to help maximise your florist website sales this coming peak: 1. Review last year's product performance to give you an idea as to what this year's best-sellers could look like. Once you've identified these products, make sure they're visible on your website's homepage and share them on your social media accounts. 2. Showcase your Valentine's Day finishing touches such as chocolates, wine and teddies

Our wonderful SEO agency, Impression, have been working alongside the Floristry Trade Club to create a series of short videos all about Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing). Each vlog is full of handy information about how you can make your florist website more visible in an already crowded market (P.S. each video is free for Floristry Trade Club Business Subscribers!). With three bite-

Recently we celebrated eflora’s second birthday. Two whole years of building beautiful, industry-leading florist websites - time really does fly, doesn’t it? To celebrate we created a short video with a selection of our favourite highlights from the past two years. Fear not if you missed our birthday video, you can view it by clicking on the image below. As a birthday treat from us to our eflora subscribers, we'll be launching local delivery pricing to all eflora florist webs

It’s that time of year again where we roll out some updates to make sure our eflora websites are working as hard as they can be for subscribers. This month’s updates include: We’re confident that our eflora florists will see the benefits of these updates very soon. A note from Jodi, eflora Digital Marketing Product Manager “We’re so proud of the service we offer to all of our eflora florists and we’re passionate about developing the service to make their websites work hard f

Introducing our brand-new Digital Presence and Performance Reports! eflora florists can now find out how their website is performing against other eflora subscribers and also how they can improve their site performance in just a few clicks! Take a look (2022 version): NEW FOR 2023! We’ve made a couple of enhancements to the report this year, take a look below: Each item on the report is something florists should be doing as best practice to ensure they're getting as many visi

With the sun (finally) starting to make an appearance, Pimms in the park and the sound of the ice cream van, we know that summer is very nearly here. The warmer weather brings an abundance of seasonal stems which in turn means a new Summer Collection for our eflora subscribers. With an eflora website, subscribers receive a free social media icon with the launch of each new collection to help them market the new range and direct customers to their site. We've also given them s

Wedding season is nearly here and with most Covid-19 restrictions long gone, we expect this to be a blossoming few months for florists. Our eflora florists can really make the most of it and showcase their unique style with our bespoke wedding content page which can be personalised to them with imagery and testimonials from their happy brides. Featuring a handy consultation form on the page, brides-to-be can easily get in touch with them. Take a look at some these great examp

We’ve partnered with multi-award winning digital growth specialists, Impression, to take the technical search engine optimisation (SEO - where a website is listed on search engines such as Google and Bing) side of our eflora websites to the next level. Throughout March, Impression will be running a comprehensive audit of all of our eflora sites to see what improvements (in addition to the best practice methods already in place on the eflora platform) can be made to our subsc

We're welcoming the New Year with an amazing set of new development updates to our eflora websites, take a look here: Banish those January blues and get your New Year off to a flying start! What are you waiting for? Book your demo today.

There’s no such thing as January blues when you look at eflora's performance stats for last month: Our Christmas peak performance stats also show that we had a very merry Christmas too: Did you know? On average, we saw a whopping 83% more orders per eflora subscriber when comparing the same period to 2019. Is your website working this hard for you? Last month we launched some exciting new updates on our eflora websites and we're already seeing some fantastic results. So far w

If you're looking for a beautiful, bespoke ecommerce website for your florist business, eflora can help you stand out from the crowd. Our latest ad features a free sign up worth £150 for readers of the British Florist Association Magazine. But don't worry if you haven't managed to get your hands on a copy, we're extending the offer to anyone who signs up before 31st August 2021.* Book your online demonstration here. *No Interflora membership necessary.

Our eflora websites celebrated their six month birthday back in April and they continue to go from strength to strength. Just take a look at our latest performance for the month of May... May 2021 Vs. May 2019 due to Lockdown over the same period in 2020 Having a website has never been more vital for your business - is yours up to scratch? Book a demonstration today to see how eflora can transform your online presence. Did you know when you subscribe to eflora you're not only

Time flies when you have a website with eflora, can you believe it's our six month birthday already? For our eflora subscribers it's certainly been a very busy few months with fantastic performance stats like these: To celebrate our birthday we're taking a trip down memory lane to see what has happened over the last six months... We've achieved a lot already this year and we're not stopping there, we've got lots of plans for the rest of the year - watch this space! You only t

Our eflora websites not only look beautiful but their performance is positively blooming too, with a record-breaking Mother's Day. Did your website work this hard for you? To see how eflora can make you stand out from the crowd, book a demo with one of our lovely team. Earlier this week, Jodi Clark – eflora Digital Marketing Manager and Steph Tue from Pickerings Florist in Barnsley, caught up with Caroline Marshall-Foster from The Florist to talk all things eflora. The articl

Earlier this week, Jodi Clark – eflora Digital Marketing Manager and Steph Tue from Pickerings Florist in Barnsley, caught up with Caroline Marshall-Foster from The Florist to talk all things eflora including: How having an eflora site has saved Steph time, especially over the Peaks! How easy it is to personalise an eflora website and really make it your own How eflora has looked after Steph's SEO (Search Engine Optimisation) to make her website stand out from a crowded local

Roses are red, violets are blue, is your website performing as well as ours do? Book a demo to see how eflora can transform your online presence. After a Valentine's like this, we can't wait for Mother's Day. Click to play Here are just a few of the rather fabulous eflora website features: To find out more about our stunning, individual ecommerce websites and how they can help you increase sales, book your online demonstration today.

December was our first peak period since the launch of eflora florist websites back in October last year – a slightly different Christmas to normal but certainly a very busy one for our eflora florists. Take a look at these amazing performance averages from our fabulous websites: Don't just take our word for it - Steph from Pickerings Florist made the decision to move over to eflora from FloristPro just before the Christmas Peak period. Hoping that it would save her time and

It’s been just over a month since our new eflora florist websites launched and we’re already seeing some outstanding performance.

Stunning, individual ecommerce websites Back in October, hundreds of florists from across the Interflora network opened their doors to a beautiful new online shop for the very first time. We’ve got years of industry and ecommerce experience and we understand you and your business, but that’s not all! eflora has been developed with over 15 years of florist feedback and it’s built on a web platform recognised as THE BEST in floral in the USA. That’s why eflora delivers more tha