Last night saw our final development release of 2024 bringing our eflora subscribers 7 new updates to their florist websites.

Here’s your ultimate Christmas success guide to ensure you’re ready for a blooming great peak period.

Four whole years of building beautiful, industry-leading florist websites. The eflora team share their favourite memories from the past year

Industry-leading websites suitable for all florists ready to grow your local online business.

Top tips on how you could use AI in your florist business.

Take a look at the latest updates to our florist websites.

We're bringing florists and their customers an industry leading delivery service.

We’re always looking at ways we can make our eflora florist websites even better than they already are.

Setting up a new eflora florist website or moving your provider over to eflora is super easy. Find out about the process here.

The third and final peak of the season has come to an end and what a Mother’s Day our eflora subscribers have had! Take a look at these collective performance results for our florist websites: Comparison period: 24th February - 9th March 2024 Vs. 4th - 18th March 2023. Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo. If you're an eflora subscriber, access our exclusive content by joining o

Love was certainly in the air this Valentine's Day, another successful peak for our eflora subscribers. Take a look at these collective performance results for our florist websites: Comparison period: 7th - 14th February 2024 vs. 7th - 14th February 2023. Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo. If you're an eflora subscriber, access our exclusive content by joining our private F

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience: Before putting pen to paper (or

The 3rd and final peak is nearly here! This Mother's Day revisit your approach to peak pricing - whether on your local designs, finishing touches or best-sellers, your pricing strategy can help you cover extra peak trading costs, manage demand within your delivery area and boost your average order value. Here's a few different options for you to look at ahead of Mother's Day (eflora florist or not!): Adjust your pricing Whilst it's always good to have a variety of arrangement

Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is crucial for your website to perform well and bring in sales, but did you know that you should also be building SEO into your social media posts to help you reach new users? More people (particularly the younger generation) are turning to social channels to search for things over traditional search engines such as Google etc. Harnessing the power o

Autumn is officially here and it brings us a brand new seasonal collection, a rich colour scheme and fabulous new updates our eflora florist websites... Our October updates include; Changes to the Finishing Touches page so that if there isn’t a suitable add-on to compliment the product a customer has selected, they will not be presented with the finishing touches page when placing their order - improving the user experience for customers e.g. customers placing an order for a

As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between! It can be pretty tough being an expert in each of these areas and making sure you're up to date with the best practices. A strong social media presence is a great (and mainly free!) way for you to retain current customers, attract new ones and build your brand. We've listed some handy social media tips below that you can use to ensure your soc

Flowers are an essential part of any wedding and your role in making a couple's special day beautiful is crucial. Florists have the responsibility of creating the perfect ambiance for the wedding, which can be a challenging task. However, with the right strategies, you can boost your wedding business and make your services stand out from the competition. Here's 8 tips to grow your wedding business: 1. Establish a strong online presence In today's digital world, having a stron

Search Engine Optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing) is a crucial aspect of any online business or website. It’s the process of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. If your website ranks highly in SERPs, it can increase the visibility of your website and drive more organic traffic, equalling more orders! Carry on reading for so

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website whether you're an eflora subscriber or not. 1. Optimise Your Website for Search Engines One of the most effective ways to improve y

Over the past couple of years, subscription flowers have really blossomed. Customers can have an ongoing supply of fresh flowers delivered directly to their door, usually on a monthly basis but sometimes as regularly as weekly or bi-monthly. They’re great as a gift (that keeps on giving) but also for a little self-care - after all nothing beats receiving a bouquet of beautiful blooms, right? Did you know? You can create your own subscription flowers product offering on your f